Penny Vomva is the woman, behind RIEN atelier. Before entering the fashion world, she studied Business Administration in Genève and then fashion design and pattern cutting in Veloudakis School in Athens, Greece. Since then, she created three successful collections under the brand name Penny’s Rags, so to launch in June 2010, her own label-brand and atelier ‘RIEN by Penny Vomva’ – as the next level of fashion creativity. The brands name  RIEN – nothing in French  means you don’t have to do an effort to be in fashion! It’s the way you feel, the way you live your live that makes you beautiful! Each item/garment of every collection reflects the combination of four things: fashionable but timeless design, well-made patterns, selection of the best fabrics and materials and last but not least careful watch of every step of hand-made production.RIEN collections are inspired by theatrical, ballet and bohemian elements, rock music and antique chic details.RIEN collections include womenswear, leather bags, from wallets to clutches, as well as everyday bags and sac voyages, all handmade. Also RIEN launched in 2014 her first swimwear line.RIEN follows fashion trends but applies them to its distinctive style and vision! Garments from different collections can be combined together to make a woman feel like Fashion is timeless !! RIEN collections include leather bags, from wallets to clutches, as well as everyday bags and sac voyages, all handmade. Also RIEN launched in 2014 her first swimwear line.RIEN by Penny Vomva, has participated in Prêt-a-Porter Atmosphere in Paris, in 14th Athens fashion week, and Pure London exhibition in February 2013 and August 2013, Scoop Exhibition London in 2017 while it cooperates with various stores around Greece and several boutiques worldwide (Kuwait, Lebanon, Saudi Arabia, Switzerland,Spain )