NAZEZHDA clothing was founded in 2013 by Athens-based designer Nazezhda. The brand swiftly blooms by becoming well-known in contemporary ready-to-wear fashion. The brand is best known for its tantalisingly elegant and feminine designs made for the femme cult that desires to redefine culture by expressing an ever-changing femininity spectrum. Fine fabrics and chic silhouettes with vulgar details balance eloquently in NAZEZHDA applauded signature. Inspired by women she meets and grows up with but also a fantasy muse whispering sisterhood hymns in her subconciousness. NAZEZHDA expresses ideas, emotions and energetic vibes through unique designs. Always thinking about how to dress up a woman without dressing her down, she creates her own Grrrl gang full of women that feel young. Women regarded as independent and strong or aggressive.